Courses

BUAD 343 Buyer Behavior

This course provides a comprehensive overview of the theories related to buyer behavior. Students will learn how to apply these theories in marketing and retailing contexts. Lecture: 3 hrs/wk. 1 Unit

Requisites

  • BUAD-233 Must be taken prior to taking this course.

Offerings

Section Instructor Time Comments
A E. Velazquez T/Th 2:50PM-4:20PM

BUAD 406 Independent Study & Research

A program of intensive study in Business Administration carried out under the di rection of a member of the Departmental staff. (Enrollment with the approval of the Department.) 1 Unit

Offerings

Section Instructor Time Comments
C E. Velazquez