BUAD 343 Buyer Behavior
This course provides a comprehensive overview of the theories related to buyer behavior. Students will learn how to apply these theories in marketing and retailing contexts. Lecture: 3 hrs/wk. 1 Unit
- BUAD-233 Must be taken prior to taking this course.
|A||E. Velazquez||T/Th 2:50PM-4:20PM|
BUAD 406 Independent Study & Research
A program of intensive study in Business Administration carried out under the di rection of a member of the Departmental staff. (Enrollment with the approval of the Department.) 1 Unit