Courses

BUAD 333 Global Marketing

This course introduces the students to political, cultural, and economic factors influencing the global marketing of goods and services. The students will learn about development of international products, pricing strategies, promotion techniques, and channels of distribution. Lecture/Case Study: 3 hrs/wk. 1 Unit

Requisites

  • BUAD-233 Must be taken prior to taking this course.

Offerings

Section Instructor Time Comments
A Dr. Ivy Kutlu

BUAD 353 Sales & Sales Management

An in-depth study of the steps associated with the personal selling process as well as the techniques required to motivate and manage a high performance sales force effectively. Lecture: 3 hrs/wk. 1 Unit

Requisites

  • BUAD-233 Must be taken prior to taking this course.

Offerings

Section Instructor Time Comments
A Dr. Ivy Kutlu M/W/F 10:50AM-11:50AM

BUAD 493 Marketing Capstone

In this capstone course students will integrate the marketing previously learned with their analytical/critical thinking skills to make marketing decisions. A variety of marketing concepts and techniques will be used to develop marketing objectives, strategies and programs. The course will include case studies, evaluation of leading marketing articles, and use of simulations and the development of a formal marketing plan. 1 Unit

Requisites

  • BUAD-343 Must be taken prior to taking this course.
  • BUAD-433 Must be taken prior to taking this course.

Offerings

Section Instructor Time Comments
A Dr. Ivy Kutlu M/W/F 1:10PM-2:10PM

INQ 260BU Marketing Research

Introduces the methodologies of the social sciences through an inquiry-focused approach to a topic. The course seeks to develop students' critical thinking skills through the exploration and application of social scientific methods. Individual sections will be taught in a particular discipline. (Credit cannot be received for both HNRS 260 and INQ 260 from the same discipline.) (1) Lecture: 3hrs/wk. 1 Unit

Offerings

Section Instructor Time Comments
A1 Dr. Ivy Kutlu M/W 2:20PM-3:50PM