BUAD 333 Global Marketing
This course introduces the students to political, cultural, and economic factors influencing the global marketing of goods and services. The students will learn about development of international products, pricing strategies, promotion techniques, and channels of distribution. Lecture/Case Study: 3 hrs/wk. 1 Unit
- BUAD-233 Must be taken prior to taking this course.
|G||Dr. Ivy Kutlu|
BUAD 493 Marketing Capstone
In this capstone course students will integrate the marketing previously learned with their analytical/critical thinking skills to make marketing decisions. A variety of marketing concepts and techniques will be used to develop marketing objectives, strategies and programs. The course will include case studies, evaluation of leading marketing articles, and use of simulations and the development of a formal marketing plan. 1 Unit
- BUAD-343 Must be taken prior to taking this course.
- BUAD-433 Must be taken prior to taking this course.
|A||Dr. Ivy Kutlu||M/W/F 10:50AM-11:50AM|
INQ 260BU Marketing Research
Introduces the methodologies of the social sciences through an inquiry-focused approach to a topic. The course seeks to develop students' critical thinking skills through the exploration and application of social scientific methods. Individual sections will be taught in a particular discipline. (Credit cannot be received for both HNRS 260 and INQ 260 from the same discipline.) (1) Lecture: 3hrs/wk. 1 Unit
|A||Dr. Ivy Kutlu||M/W/F 1:10PM-2:10PM|