Dr. Olzhas Taniyev
Assistant Professor
Department:
Location:
Cregger Center
Phone:
Email:
Research & Teaching Interests
- Sales and Service in the Sport Industry
- Sponsorship and Fundraising
- Athlete Brand Management
- Brand Communities
- Consumer Behavior
- Strategic Brand Management
Scholarly Activities
- Taniyev, O., & Gordon, B.S. (2019). Crafting a Legacy: Investigating the Retired Athlete Brand Image. International Journal of Sports Marketing and Sponsorship, 20(3), 390-406.
- Stensland, P., Taniyev, O., Scola, Z., Ishaq, F., Wilkerson, Z., & Gordon, B.S. (2019). The Ties That Bind: Examining Division I Athletics as a Social Anchor. Journal of Issues in Intercollegiate Athletics, 12, 287-313.
- Taniyev, O., Ishaq, F., & Gordon, B.S. (2018). Investigating the Differences in Twitter Content and Effectiveness Between Individual and Team Sport Athletes. International Journal of Business Administration, 9(4), 89-102.
Available as a Media resource for the following topics
- Sales and Service in the Sport Industry
- Athlete Branding
- Sport Marketing
Willing to speak to professional, social or civic groups on
- Sales and Service in the Sport Industry
- Athlete Branding
- Sport Marketing
Book Chapters
- Taniyev, O. (2018). The Importance of Networking in Professional Career Development. In J. Bass. Introduction to Sport Management. Dubuque, IA: Kendall Hunt Publishing.