Dr. Kurt Mayer, Jr.
Associate Professor
Department:
Location:
374 Cregger Center
Phone:
Email:
Degrees
- Ph.D. in Sport Administration, Doctoral Minor in Applied Statistics and Research Methods, from University of Northern Colorado
- M.S. in Sport Administration from Mississippi State University
- B.S. in Sport Administration, Minor in Business, from Lock Haven University
Research & Teaching Interests
- Research and consulting interests include sport marketing and sport consumer behavior revolving around game attendance with a focus on premium seating, motivations and constraints to attendance, and non-attendance.
- Teachings interests include all areas of sport management with a particular fondness for sport marketing and sport event management.
Publications
- 13. Mayer, K. C., Morse, A. L, & Yash, P.** (In Press). Top-Ranked Higher Education Institutions: An Investigation of the Sport Management Academic Discipline. Sport Management Education Journal. https://doi.org/10.1123/smej.2022-0046
- 12. Mayer, K. C. (In Press). Division I college football premium seating: An analysis of the Power Five and Group of Five, clientele, and luxury suite price. Sport Marketing Quarterly.
- 11. Mayer, K. C., Taniyev, O., & McPadden, C.* (In Press). Game attendance in luxury: Purchase motivations of suites and club level seating in Division I college football. Journal of Amateur Sport.
- 10. Mayer, K. C. (In Press). Attendance motivators and constraints: A Division III fall sports inquiry. Journal for the Study of Sport and Athletes in Education. https://doi.org/10.1080/19357397.2021.1916306
- 9. Taniyev, O., Mayer, K. C., & Gordon, B. (2022). Monetizing athlete brand image: An investigation of athlete managers’ perspectives. Journal of Applied Sport Management, 14(2), 23-33. https://doi.org/10.7290/jasm148967
- 8. Mayer, K. C. (2021). Motivators and Constraints of FCS Spectators: Examining Past-Attendee and Non-Attendee Behavior. Journal of Sport Behavior, 44(3), 339-356.
- 7. Mayer, K. C., & Hungenberg, E. (2021). Sport attendance behavior spectrum: Motivators, constraints, and context. International Journal of Sports Marketing and Sponsorship, 22(3), 566-587. https://doi.org/10.1108/IJSMS-04-2020-0070
- 6. Hungenberg, E., & Mayer, K. C. (2019). An examination of spectators’ event experience: A market segmentation analysis of FCS fans. Journal of Issues in Intercollegiate Athletics, 12, 244-261.
- 5. Mayer, K. C., Morse, A. L., & DeSchriver, T. D. (2017). Intercollegiate football and luxury suites: An investigation of factors related to price. Sport Marketing Quarterly, 26(2), 75-86.
- 4. Mayer, K. C., Morse, A. L., Eddy, T. W., & Love, A. W. (2017). Constraint factors affecting non-attendance in collegiate volleyball. International Journal of Sport Management and Marketing, 17(3), 182-199. doi:10.1504/IJSMM.2017.10006501
- 3. Zaharia, N., Mayer, K. C., Hungenberg, E., Stotlar, D. K., & Gray, D. P. (2016). Is sport sponsorship Global? Evidence from the United States, the United Kingdom, and India. International Journal of Marketing Studies, 8(3), 43-57.
- 2. Mayer, K. C., & Stotlar, D. K. (2016). Elite athlete development: A medal and event analysis of top performing nations in the Summer Olympic Games. Asian Sport Management Review, 10, 62-118.
- 1. Love, A., Kavazis, A., Morse, A., & Mayer, K. C. (2013). Soccer-specific stadiums and attendance in Major League Soccer: Investigating the novelty effect. Journal of Applied Sport Management, 5(2), 32-46.
- (*Denotes undergraduate student researcher) (**Denotes graduate student researcher)
Available as a Media resource for the following topics
- Behind-the-Scenes Aspects of Sport and Fan Engagement (game attendance, level of fandom, and experiences of sport spectator)
Willing to speak to professional, social or civic groups on
- Sport Management
- Sport Marketing
- Sport Consumer Behavior
- Sport Fans
- Behind-the-Scenes Aspects of Sports
Curriculum Vitae
- Dr. Mayer's full curriculum vitae is available here: https://roa.ke/MayerCV
Editorial Board Member
- Journal of Issues in Intercollegiate Athletics (2019 - Present)
- Journal of Amateur Sport (2023 - Present)