Dr. Olzhas Taniyev
Assistant Professor
Department: Health and Human Performance
Office: Cregger Center
540-375-2359
taniyev@roanoke.edu
Degrees
University of Kansas - Ph.D.
Sport Management
Fort Hays State University - M.S.
Sport Administration
California University of Pennsylvania - M.S.
Business Administration
Harding University - B.B.A.
International Business
Research & Teaching Interests
Sales and Service in the Sport Industry
Sponsorship and Fundraising
Athlete Brand Management
Brand Communities
Consumer Behavior
Strategic Brand Management
Scholarly Activities
Taniyev, O., & Gordon, B.S. (2019). Crafting a Legacy: Investigating the Retired Athlete Brand Image. International Journal of Sports Marketing and Sponsorship, 20(3), 390-406.
Stensland, P., Taniyev, O., Scola, Z., Ishaq, F., Wilkerson, Z., & Gordon, B.S. (2019). The Ties That Bind: Examining Division I Athletics as a Social Anchor. Journal of Issues in Intercollegiate Athletics, 12, 287-313.
Taniyev, O., Ishaq, F., & Gordon, B.S. (2018). Investigating the Differences in Twitter Content and Effectiveness Between Individual and Team Sport Athletes. International Journal of Business Administration, 9(4), 89-102.
Book Chapters
Taniyev, O. (2018). The Importance of Networking in Professional Career Development. In J. Bass. Introduction to Sport Management. Dubuque, IA: Kendall Hunt Publishing.
Available as a Media resource for the following topics
Sales and Service in the Sport Industry
Athlete Branding
Sport Marketing
Willing to speak to professional, social or civic groups on
Sales and Service in the Sport Industry
Athlete Branding
Sport Marketing