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Dr. Olzhas Taniyev

Assistant Professor

Department: Health and Human Performance
Office: Cregger Center




University of Kansas - Ph.D.
       Sport Management

Fort Hays State University - M.S.

       Sport Administration

California University of Pennsylvania - M.S.

       Business Administration

Harding University - B.B.A.

       International Business

Research & Teaching Interests

Sales and Service in the Sport Industry

Sponsorship and Fundraising

Athlete Brand Management

Brand Communities

Consumer Behavior

Strategic Brand Management

Scholarly Activities

Taniyev, O.
, & Gordon, B.S. (2019). Crafting a Legacy: Investigating the Retired Athlete Brand Image. International Journal of Sports Marketing and Sponsorship, 20(3), 390-406.

Stensland, P., Taniyev, O., Scola, Z., Ishaq, F., Wilkerson, Z., & Gordon, B.S. (2019). The Ties That Bind: Examining Division I Athletics as a Social Anchor. Journal of Issues in Intercollegiate Athletics, 12, 287-313.

Taniyev, O., Ishaq, F., & Gordon, B.S. (2018). Investigating the Differences in Twitter Content and Effectiveness Between Individual and Team Sport Athletes. International Journal of Business Administration, 9(4), 89-102.

Book Chapters

Taniyev, O.
(2018). The Importance of Networking in Professional Career Development. In J. Bass. Introduction to Sport Management. Dubuque, IA: Kendall Hunt Publishing.

Available as a Media resource for the following topics

Sales and Service in the Sport Industry

Athlete Branding

Sport Marketing

Willing to speak to professional, social or civic groups on

Sales and Service in the Sport Industry

Athlete Branding

Sport Marketing